Today's business marketing video in " Simple Marketing Tactics That Pay off Big in a Slumping Market" is Use Technology to Collaborate and Build. There is a lot to do.  Here are a few things to consider:

Use Technology to Collaborate and Build- Things to consider:

1. Start a blog- Wordpress.org

2. Create a network blog

3. Use RSS to get better- Google Alerts

4. Find talent- LinkedIn

5. Find partners-Twitter

6. Serve- email center pro

7. Collaborate- Basecamp

8. Create buzz- PRWeb.com

 

Today's ACTION STEP- Start a blog!! If you need help give me a call and I will talk to you about your options and how to use it to help your business grow.

-Troy Braithwaite, Utah's Authorized Duct Tape Marketing Coach

Quote of the Day."You cannot dream yourself into character; you must hammer and forge one for yourself."

-J.A. Froude

Today's business Marketing video in "Simple Marketing Tactics That Pay Off Big in a Slumping Market" is on Convert More Leads. If there are a lot less leads that are coming through the door or less phone calls, it is more important than ever to Convert More Leads. If your leads are cut in half, but you can double your conversion; you will be in the same place that you were before.

So here are a few tips that we can do to help Convert More Leads:

1. Get out of the office

2. Use web conferencing

3. Add a surprise

4. Fix your Follow-up

5. Buy wholesale advertising

6. Find and reactivate past customers

7. Teach your customers how to get value

Today's ACTION STEP-Get out of the office!!!  It is simple and it works. If you need something to do give me a call and we can do lunch.

 -Troy Braithwaite, Utah's Authorized Duct Tape Marketing Coach

Quote of the Day: "All humanity is divided into three classes: those who are immovable, those who are movable and those who move!"

-Benjamin Franklin

Which one are you?

Today's business marketing video in "Simple Marketing Tactics That Pay Off Big in a Slumping Market" is on Building a Deeper Network. If you don't have a big marketing budget right now this is one thing that you can do that will help your business grow for years to come.

Here are a few tips to Building a Deeper Network.

1. Fill your gaps

2. Make referrals Daily

3. Automate customer testimonials

4. Create co-brand promotions

5. Involve employees

 

 

Today's ACTION STEP- Find 5 people that you would like to network with and take one of them out a week for the next 5 weeks. Discuss a few things that you can do to create a co-branded promotion.

-Troy Braithwaite, Utah's Authorized Duct Tape Marketing Coach

Quote of the Day: "The simple virtues of willingness, readiness, alertness and courtesy will carry a man farther than mere smartness."

-Randall Thomas Davidson

Today's business marketing video in "Simple Marketing Tactics That Pay Off Big in a Slumping Marketing" is on TIHWDIT which stands for- This is How We Do It. When I first started implementing the Duct Tape Marketing system into my business this was one step that I feel had the biggest impact on my business. Just going through the Duct Tape Marketing process we ended up going through and re-doing our whole business. I found that as I was creating a process for my marketing, it made me go through and create better processes and systems for getting the accounting clients work done more effectively.

Here are a few of the TIHWDIT tips:

1. Package everything

2.Process everything

3.Add value through process

4. Lead convert with process

5.Deliver, serve, bill with process
 

Today's ACTION STEP- take a look at your products and services and see how you can RE-PACKAGE your offerings to create value.

-Troy Braithwaite, Utah's Authorized Duct Tape Marketing Coach

Quote of the Day:" The purpose of our lives is to give birth to the best which is within us.   -Marianne Williamson
 

St. George businesses - do you need to Check Yourself? In "Simple Marketing Tactics That Pay Off Big in a Slumping Market", John Jantsch talks about the second thing that you need to do is Check Your Message. When was the last time that you looked at the message that you are sending to your prospects and clients?

Here are few things to consider.

1. Is it simple enough?

2. The economy has changed since last year - is it time to update benefits to todays economy?

3. Tell them how they will...SAVE TIME & MONEY.  Get back to the basics - TAKE waste and vanity out.

Take some time out of your day today and look to see if your image is simple and is the right one for your Ideal Clients.

-Troy Braithwaite, Utah's Authorized Duct Tape Marketing Coach

Quote of the Day: "Most of us are so busy doing what we think we have to do, that we do not think about what we really want to do."

-Robert Percival

In the second part to "Simple Marketing Tactics That Pay Off Big in a Slumping Market", John Jantsch talks about things we can do right now. The first of these is get Nearer to Your Customers. The five actions steps are:

1. Call 5/day and thank them

2. Admit you're slower

3. Segment them

4. Bring them together

5. Create a marketing board
 

 

Get out and take some action today and go GROW your business!!!

- Troy Braithwaite, Utah's Authorized Duct Tape Marketing Coach

Quote of the Day: "It's not that I'm so smart, it's just that I stay with problems longer."

-Albert Einstein

 

St. George Business Owners, are you in a Marketing Slump? Are you looking for some Simple Marketing Tactics? Then check out John Jantsch in a webinar he did back in February -  it is worth watching it over the next week. The Webinar is called “Simple Marketing Tactics That Pay Off Big in a Slumping Market.”

Here is Part 1 - will do the others over the next week.

If you feel like your business is in a Slump -  I will be starting a class Called the Marketing Catalyst in the next month. It will be a 4 month class that will change your business for ever. Class is limited to 6 business owners and 2 spots have already being filled. If you are interested in hearing more about it give me a call or email me. It will fill up fast.

- Troy Braithwaite, Utah's Authorized Duct Tape Marketing Coach

Quote of Day: " One of the basic causes for all the trouble in the world today is that people talk too much and think too little. They act impulsively without thinking. I always try to think before I talk.

-Margaret Chase Smith

When times are tough it is good to start to develop some fun sticky marketing in your marketing plan. Today I stopped by Atlas title and enjoyed some good BBQ. They were throwing a MARCH MADNESS PARTY for their clients and friends. One of the best things that you can do in marketing when things get slow is get in touch with clients and friends and show them that you appreciate them (and it doesn't hurt to feed them).  I thought that this was a great example of some sticky marketing. I was able to go and fill my belly with a barbeque hamburger and some of Randy's Famous Barbeque Turkey. To top it all off, I was able to do it while watching some college basketball on a nice 52inch HDTV. Here is a little video clip from the Atlas Title 2009 March Madness Party.

 What are some fun STICKY marketing that you have seen lately?

-Troy Braithwaite, Utah’s Authorized Duct Tape Marketing Coach

Quote of the Day: “Teamwork is the ability to work together toward a common vision. The ability to direct individual accomplishments toward organizational objectives. It is the fuel that allows common people to attain uncommon results.” –Andrew Carnegie
 

So, with all this talk of "stimulus plans" and "bail-outs" - many small businesses are wondering how will these plans help them? I mean, small businesses are the keystone of our economy...there's got to be something for us, right?

Wrong! Even though small businesses employ almost 90% of Americans - it seems as if we are last on the todem pole when it comes to help from the government. And I know that Obama is aware of the situation and knows that he needs to help small businesses survive; but at the same time, he's got so many other fires to put out that it could be awhile before small businesses see their own stimulus plan.

So, we have decided that it is time to take matters into our own hands! We are entrepreneurs and know how to take control of our lives and businesses, and now it is time to do just that!

So, what do ALL small businesses need right now? More business! And what's the quickest and cheapest way to get it right now? Referrals!

This is why Duct Tape Marketing is sponsporing the "Make-A-Referral Week". The goal of the event is to generate 1000 referrals for 1000 deserving businesses. It is just one tiny effort to make a dent in this recession and shine a light on the efforts and impact of one small business helping another.

During the week, the site will be taken over by guest contributions and audio interviews with folks like Andy Sernovitz, Guy Kawasaki, Pam Slim, Rich Sloan, Anita Campbell, Scott Ginsburg, Michael Port and Jill Knorath all focused on telling you how to generate more business by way of referral.

The kick-off event is next Tuesday, March 10th, at 1pm MST. It is a live web conference with Bob Burg, author of the Go-Giver, Ivan Misner, founder of BNI and Bill Cates, author of Get More Referrals Now. This is the A-team when it comes to teaching the strategies of referrals!

To register for this event, click here: http://cts.vresp.com/c/?DuctTapeMarketing/a08acad9f3/200acdb0a4/9ac50b630a

To do your part:

1) Think about the referrals you are going to make

2) Make your referrals

3) Visit the Make a Referral Week Referral Counter page and tell us who you referred and why in the comments. http://cts.vresp.com/c/?DuctTapeMarketing/a08acad9f3/200acdb0a4/25fe77f214

4) Take in all the great educational content all week

5) Bask in the glow of small business coolness!

Hope to see you take part in this important event!

Happy Referring!

-Troy Braithwaite, Utah's Authorized Duct Tape Marketing Coach

Quote of the Day: "The highest genius is willingness and ability to do hard work." - Robert S. MacArthur

Last week I spoke at the St. George Chamber of Commerce luncheon and was able to record it with my new toy the Flip mino Hd. I have it Broken up into three parts so I could post it on to YouTube and play it on my website. The Topic of the Speech was 7 Steps to Marketing Success in a down economy.
 

Part 1

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Quote of the Day:

“ Failure after long perseverance in much grander than never to have a striving good enough to be called a failure”
- - George Eliot

Troy Braithwaite
Utah’s Duct Tape Marketing Coach