Utah Online Small Business Virtual Marketing

The Duct Tape Marketing Case Studies

Firm: Schloegel Design Remodel Type: Established residential remodeling contractor looking to grow. Problem: Lacked market focus and clear point of differentiation Solution: • Changed firm name and created identity elements representative of an upscale market. • Rebranded the firm as a “design/remodeler” and defined ideal client and project • Created educational marketing materials focused value Implemented online education program featuring high profile projects Result: • 159% increase in revenue and 119% increase in average contract size • Won national business ethics award • Dramatically increased both profit and size of project Duct Tape Marketing Case Study

Firm: Spencer Fane Britt & Browne – Dave Seitter Type: Major Midwest law firm Problem: Individual attorney interested in developing a practice reputation in the construction market Solution: • Created branded web site and blog – MidwestConstructionLaw.com • Created series of construction related teleseminars • Partnered with other professional service providers Result: • Tripled construction related lead database • Established web site as a construction resource • Generated high profile new client engagements • Initiated development of construction practice group Duct Tape Marketing Case Study

"Business blogger John Jantsch, a Kansas City marketing consultant, has built quite a following with his Duct Tape Marketing site. The blog provides small-business readers with successful marketing techniques that don’t require a large budget to execute.” Harvard Business School