The most exciting element of working with Duct Tape Marketing is the vast amount of change it can bring to a small business. It truly is simple & effective, and if taken seriously, can make a PHENOMENAL DIFFERENCE in a business. Here’s a recent example of Duct Tape Marketing in action:
Company: Kathy's Krackers
Type:
Small raw food restaurant with dreams of distributing and selling their raw flax seed crackers across the entire globe.
Problem:
Lacked direction, sales, credibility and clear point of direction
Solution:
Updated company logo & website
Narrowed focus on ideal clients and found what was important to those clients
Revamped their packaging and entire company image
Created a customized marketing kit to educate stores and toher prospects about their product
Result:
Went from being turned away at stores to an easy sell - "Sure we would love to sell those in our stores"
Dramatically increased sales in less than one year
Increasing distribution point rapidly
"I don't know what we would have done without Troy Braithwaite of AB Solutions as our marketing coach. He introduced us to the Duct Tape Marketing program as we were trying to figure out what we needed to do to grow our business. The program is excellent and fairly simple if you just follow the program step by step. It does take some effort and patience, but it is well worth it. Because of Troy's guidance and help, we were able to launch a more sophisticated website, upgrade our packaging, and create a marketing kit.
I now feel more confident when I approach stores about carrying our product an it is a much easier sell. When you have a nice package and your company info is all put together, it is easeier to sell your services or product.
Thanks again Troy. Because of your expertise and guidance, our business should be around for many years to come!"
Carol Hill & Kathy Nelson
Kathy's Krackers
www.KathysKrackers.com

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