Online Small Business Marketing Plan Outline

The Duct Tape Marketing Process

Step 1:

Discovery

Staff Interviews
Competitive Research
Customer Interviews
Customer Profile Narrowing

Ideal Prospect Description 1
Core Marketing Message

Step 2:

Strategy

Step 3:

Planning

Strategy Adoption
Goal Setting
Marketing Structure

Final Working Plan

Step 4:

Marketing Plan Pro

Step 5:

Foundation

Identity Elements
Positioning
Talking Logo
Marketing Kit
Web Content
Information Products
Core Products and/or Service Offering

Lead Generation -
Advertising, Public Relations, Referrals
Lead Nurturing - Automate, CRM, Follow-up
Lead Conversion - Discovery, Presentation, Transaction

Step 6:

Customer Creation

Step 7:

Execute

Annual Action Plan
Near Term Action Plans
Calendar
Budget

Key Indicators
Course Correction

Step 8:

Measure