1st Meeting: (ONE ON ONE)

• Quick Start Guide-Getting Started Right with The Ultimate Marketing System
• We will go over and cover the following items:
  • How to get the most out of the Class
  • Current Business Snapshot
  • Vision of your Business in the next 3 to 5 years and 5 to 10 years.
  • Goal Planning

Class Session 1

• Target Marketing- Determining Who Is Your Ideal Target Client
• Find and focus on a market that values what you have to offer - an essential marketing step.
• Define this ideal client and find more just like them.
• Understand your ideal client and their buying pattern for your product or service
• Use a laser beam approach to narrow your target market

Class Session 2

• Differentiate and Dominate- Developing and Communicating Your Core Marketing
• Develop a powerful Core Marketing Message that makes you different than your competitors
• Learn to uncover the ways that you can Differentiate your Business
• Create a Talking Logo
• Create a core marketing and sales message for lead Generation
• Give them an Image Communicating the complete Marketing Package .
• Take a Good, Hard look at the elements that make your Company’s Image.
• Create Identity elements for your Marketing, Sales Fulfillment and Customer service Processes.
• Complete an Identity audit

Class session 3

• Marketing Materials- Developing marketing materials that educate
• Create Content that educates
• Learn how people learn in different ways and how to address as many as possible.
• Create and use a Marketing kit
• Marketing Story- Make Meaning By Telling Your Story-
• How to tell your Marketing message through a story format to build trust.
• How to leverage your story for other marketing uses.
• The Basic types of stories.
• Case Studies and Testimonials - Demonstrating results through real life client work.
• Create Case Studies for every market and industry
• How to give and get Testimonials

Class Session 4

• Advertising- Every Sale Starts with A Lead
• How to figure out which media is right for your business.
• Finding your Clients “Hot topics” information products to offer your market
• Creating direct response ads
• Creating your plan based off of desired results and budget.
• Create a system to track your ad responses

Class Session 5

• Referral Marketing- Building a Systematic Referral Marketing Machine
• How to get better referrals
• How to find and educate your referral sources in order to receive qualified leads.
• How to follow up with your referral sources.

Class Session 6

• Public Relations – Earned Media Attention and Expert Status
• How to use PR as a form of lead generation
• How to get PR
• Creating PR tools: pitch letter, news release and publicity kit.
• Your PR Plan.
• A Selling System – Turn Prospects to Clients and Clients to Partners
• What happens when the phone rings
• Create your sales system: Discovery, Presentation, Transaction.
• Create Your New Client Kit.
• The key to growing your business.

Class Session 7

• Website Guide- Developing and Promoting Content-based Websites
• A website that works day and night.
• Extend your web with automated tools and resources.
• Work with your designer to optimize your target market and Search engines.
• Search Engine Marketing - Generating Leads and Clients from Internet
• The five search engines that make up the entire world of search
• Create a good keyword plan is key for your website.
• Trading links is not the best strategy.
• Finding local search traffic takes a local strategy

Class Session 8

• Blogging for Business – How to Use a Blog as a Small Business Marketing Tool.
• Why search engines love them
• What to blog about
• Integrate your blog with other marketing strategies.
• Get your Blog found.
• Using Social Medias as a Marketing Tool & Twitter- Using Twitter for Business
• What is it? How to use it? Why to use it? What do I say? Managing your twitter activity.
• Free eBook Twitter for Business included.

Final Meeting (one on one)– Where to go from here.

• Create your marketing calendar.
• Moving forward with your marketing map.
• Using Marketing Plan Pro to keep you on track.