Washington County Utah Online Small Business Marketing

Why Duct Tape Marketing?

What Are Your Business Goals for this Year and Beyond?

Are You on Track to Reaching Them?

Why Not?

We have found that most small business owners do not make NEARLY as MUCH MONEY as they are WORTH. They work WAY TOO HARD to pay for their rent, their employees, their vendors – AND, they have NO TIME left over to do anything FUN. One of the biggest reasons that this happens is because the marketing function of their business is still up to them, and they HAVE NO TIME TO DO IT. So, their business doesn’t GROW as it should and they are stuck working LONG HOURS and LIVING ON MEDIOCRE INCOMES. Sound familiar?

If you are looking to GROW YOUR BUSINESS & MAKE MORE MONEY, but know you do not have the TIME or EXPERTISE to get it done, our Marketing Manager Program is the right choice for you.

The Marketing Manager

What Is It?

Our Marketing Manager program is based upon the Duct Tape Marketing methodology of installing MARKETING SYSTEMS. You will work with a Duct Tape Marketing Coach One-on-One who will assist you in creating a COMPLETE & AUTOMATED Marketing System for your UNIQUE business. Then, once that is completed, we will help actually help implement your marketing system for you. We will help you test it, perfect it, and put it on auto-pilot so IT ACTUALLY GETS DONE and so you can focus on your CUSTOMERS & CLOSING THE SALES coming through your door.

How Will It Help Me?

First and foremost, if you have been in business long enough, you know the HUGE IMPORTANCE of having systems in your business; processes that produce PREDICTABLE RESULTS over and over again. It is the same for a MARKETING SYSTEM in a business. If you have a proven, documented SYSTEM for growing your business that is producing PREDICTABLE RESULTS…guess what happens? Your business GROWS PREDICTABLY!!!

You will be working with MARKETING EXPERTS who specialize in creating marketing systems for SMALL BUSINESSES. We help take the GUESSWORK out of a lot of your MARKETING EFFORTS and will SAVE YOU MONEY by not letting you WASTE your money on INEFFECTIVE ADVERTISING.

You will be accountable to us in setting and reaching your business goals. This ACCOUNTABILITY makes a HUGE difference in RESULTS!

And, most importantly, once your marketing system is built, it will be working for you while you are focusing on what YOU DO BEST…the only way to grow a business now days!

What’s Included?

One-on-One collaboration around planning and executing a marketing system based on the Duct Tape Marketing methodology
Collaboration and completion of your marketing plan using industry-leading software Marketing Plan Pro powered by Duct Tape Marketing.
Two face-to-face meetings per month to strategize and check progress
Access to personal online project and collaboration tool called Basecamp
Unlimited email support
The bestselling book Duct Tape Marketing, by John Jantsch
The Duct Tape Ultimate Marketing System (15 workbooks and audio CD series)

What Will Be Covered?

Here is a small sample of the tactics and techniques you will not only learn but you will implement into your business:

The Ultimate Marketing System 1st Meeting: (ONE ON ONE)

Quick Start Guide-Getting Started Right with The Ultimate Marketing System
We will go over and cover the following items:
- How to get the most out of the Class
- Current Business Snapshot
- Vision of your Business in the next 3 to 5 years and 5 to 10 years.
- Goal Planning

Target Marketing Class Session 1

Target Marketing- Determining Who Is Your Ideal Target Client
Find and focus on a market that values what you have to offer - an essential marketing step.
Define this ideal client and find more just like them.
Understand your ideal client and their buying pattern for your product or service
Use a laser beam approach to narrow your target market

Class Session 2

Differentiate and Dominate- Developing and Communicating Your Core Marketing
Develop a powerful Core Marketing Message that makes you different than your competitors
Learn to uncover the ways that you can Differentiate your Business
Create a Talking Logo
Create a core marketing and sales message for lead Generation
Give them an Image Communicating the complete Marketing Package .
Take a Good, Hard look at the elements that make your Company’s Image.
Create Identity elements for your Marketing, Sales Fulfillment and Customer service Processes.
Complete an Identity audit

Class session 3

Marketing Materials- Developing marketing materials that educate
Create Content that educates
Learn how people learn in different ways and how to address as many as possible.
Create and use a Marketing kit
Marketing Story- Make Meaning By Telling Your Story-
How to tell your Marketing message through a story format to build trust.
How to leverage your story for other marketing uses.
The Basic types of stories.
Case Studies and Testimonials - Demonstrating results through real life client work.
Create Case Studies for every market and industry
How to give and get Testimonials

Advertising Class Session 4

Advertising- Every Sale Starts with A Lead
How to figure out which media is right for your business.
Finding your Clients “Hot topics” information products to offer your market
Creating direct response ads
Creating your plan based off of desired results and budget.
Create a system to track your ad responses

Referrals Class Session 5

Referral Marketing- Building a Systematic Referral Marketing Machine
How to get better referrals
How to find and educate your referral sources in order to receive qualified leads.
How to follow up with your referral sources.

Class Session 6

Public Relations – Earned Media Attention and Expert Status
How to use PR as a form of lead generation
How to get PR
Creating PR tools: pitch letter, news release and publicity kit.
Your PR Plan.
A Selling System – Turn Prospects to Clients and Clients to Partners
What happens when the phone rings
Create your sales system: Discovery, Presentation, Transaction.
Create Your New Client Kit.
The key to growing your business.

Website Guide Class Session 7

Website Guide- Developing and Promoting Content-based Websites
A website that works day and night.
Extend your web with automated tools and resources.
Work with your designer to optimize your target market and Search engines.
Search Engine Marketing - Generating Leads and Clients from Internet
The five search engines that make up the entire world of search
Create a good keyword plan is key for your website.
Trading links is not the best strategy.
Finding local search traffic takes a local strategy

Blog Class Session 8

Blogging for Business – How to Use a Blog as a Small Business Marketing Tool.
Why search engines love them
What to blog about
Integrate your blog with other marketing strategies.
Get your Blog found.
Using Social Medias as a Marketing Tool & Twitter- Using Twitter for Business
What is it? How to use it? Why to use it? What do I say? Managing your twitter activity.
Free eBook Twitter for Business included.

Calendar Final Meeting (one on one)– Where to go from here.

Create your marketing calendar.
Moving forward with your marketing map.
Using Marketing Plan Pro to keep you on track.

What does it cost?

The Marketing Manager program consists of a monthly fee that ranges between $1000 and $5000 per month, depending on the scope of the engagement.

In terms of the ACTUAL COST to you, we recommend that you compare our pricing to your overall revenue goals. The question should really be, HOW MUCH WILL WE MAKE YOU – not how much do we cost. Our goal is to not cost you a dime because of what you will make from your marketing system.

Also, in terms of VALUE, we suggest that you compare our pricing to hiring a FULL-TIME marketing manager for your business based on national averages here. (according to Salary.com)

Next Steps:

If you are interested in the Marketing Manager program, click here to request a phone or face-to-face meeting, or, you can call our office at (435) 635-7775 ext. 1. In this meeting, we will go through a series of questions about your business to see if this program is indeed a fit for your business. We can only take so many Marketing Manager Clients; therefore, we do not accept automatic enrollment in this program.